Monday, March 18, 2013

Employee Handbook: Packaging

The Employee Handbook represents the Company to employees. As a result, the quality of the presentation is important. In a nutshell, make yours as high quality as you can afford and manage.

I have seen handbooks that are slick and very high quality, and I have seen poor quality copies that look like the Company just does not care. Even if  you're just doing a one page kind of summary, use a color logo and slick, durable paper stock.

Given enough budget and creative resources I recommend employing graphics in addition to color as well as photos of company products, facilities and people.

Keep in mind that the handbook may very well make it to the employees' homes where family and friends see it.

The best format to use is one in which pages can be removed and updates inserted.

Hard copy versus e-format. OK, this is probably too old school but I still like the heft of a real book in my hands. But then again, I didn't grow up staring at a smart phone screen. You know your workforce and which format is preferable for them. Why not a swirl cone? Make hard copy and e-format (emailed to the employee) both available. Some companies prefer the online source document format which employees read. This seem the least personal format but it is the easiest to manage. After all, it is 2013.

Just make the presentation of your handbook as high quality as you can.

Lance

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