Friday, May 13, 2011

Company Culture - The Workplace

Every human organization has a culture, or personality. Walk into an In n' Out or a Chick-Fil-a. Then visit a MacDonald's. The former are positive and energetic, the latter, well, judge for yourself. The difference is the CULTURE.

True story. I went to work at a software start-up, let's call it FlipSoft Software. Thirty five employees, no culture. I started a newsletter called FlipTalk, labeled employees FlipFolk, and called the annual offsite picnic the FlipTrip. Corn pone? Maybe, but it worked! It provided an identity and a sense of belonging to something unique as we grew to over 650 employees and merged with a true software giant.

So however you manage and treat your people becomes your culture and that is how your customers will view your company and your product. It is always customer service that distinguishes the best companies. Just look at Nordstrom.

I guarantee that you will reap the rewards of a positive culture. Keep things upbeat and optimistic and treat employees well. The results can be infinite.

Lance

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